"Deliveroo" Riders Campaign
"Deliveroo" Riders Campaign
Client: Deliveroo
Motion Design:
Eren Arpacı
Process
As part of Deliveroo's campaign to promote rider safety, I animated these vignettes to showcase the different safety gears
that riders wear while on the job.
These vignettes were designed to capture the attention of viewers and communicate important safety information in a fun and engaging way.
The animated vignettes feature Deliveroo riders wearing various safety gears such as helmets, high-visibility jackets, and reflective armbands. Each vignette highlights a specific safety gear and its importance in ensuring the rider's safety on the road.
The animation style used in the vignettes is playful and colorful, making the safety message more accessible and memorable. The vignettes were also designed to be shareable on social media, making it easy for Deliveroo to spread the message about rider safety to a wider audience.
Overall, My contribution for Deliveroo's social media advertisements successfully communicate the importance of rider safety and promote the use of safety gears while delivering food.
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